We partnered with Dave to create evergreen pieces of comedic content that are whitelisted across three creators for both organic and paid amplification usage. Centering our focus on whitelisted content, we aligned the content to be both comedic and relatable to a broad base of users to understand the value of securing cash advances in between paychecks through Dave’s ExtraCash accounts.
We focused our collaboration with 3 comedy-focused creators on TikTok @casstherockjohnson, @dustinbkendrick, and @tristtoks. Aligned to Dave’s approach in their brand values and messaging within all their outbound marketing, we curated 2 trend thought starters for each creator to pull inspiration from.
1. Create your own catchy theme, song, or dance, encouraging other creators to use it.
2. A “Dinner on Dave” trend showcasing all you can do with an extra $500 in your pocket